We were tasked with creating a new User Interface Design for the differential gear calculator which was the hinge pin of the parts ordering process. Together with the dev team at Yukon, we created a new search tool called The Diff Wizard. This tool would allow customers to enter their vehicle information and receive recommendations on parts that would fit their particular vehicle whether it be a factory replacement part or a part for a customized vehicle.

Through our research and investigation, we found additional needs that users desired- The customized 4x4 and ‘rock-crawler’ category of trucks was by far the most popular use of these products. Customers overwhelmingly wanted to know what type of gears they would need to order for their lifted/mod 4x4 project. They also wanted to order LOCALLY whenever possible- We updated the search specifications to include local area available parts FIRST and added a section for zip code.

We learned that users wanted a streamlined shopping experience with reliable parts information without having to call Yukon directly for advice. With the vast array of possible vehicles this was a UX challenge where we really had to dive deep into the parts inventory and utilization of those parts for different purposes. We learned so much about the auto parts industry, specifically the hobby and profession of 4x4 competition, racing, and classic car restoration.